As Senior Trademark Counsel and Trademark Attorney for international group of companies I managed worldwide trademark and eBrand portfolios with the view of enforcing and protecting the reputation and integrity of the companies' brands and strengthening the business offers to the market.

I provided Senior Management and Middle Management with strategic and legal advice across the life-cycle of the brands across EMEA, Far East, LATAM, Pacific as well as North America regions.

My responsibilities included trademark clearance, worldwide application and registration of trademarks and domain names, trademark maintenance, trademark protection, including monitoring the trademarks in the registers and on the Internet and in social media, to trademark enforcement, conflict assessment, conflict resolution and anti-counterfeiting. I negotiated and concluded co-existence and settlement agreements with competitors across all regions.

I have profound experience in worldwide in-house licensing of brands across all regions, conducted numerous high-level Trademark and eBrand Due Diligences and successfully implemented digital trademark, case and contract management and state-of-the-art electronic IP management systems.

In more than 120 countries worldwide we closely collaborate with other Trademark law firms specialized in the areas of the legal protection of intellectual property rights and competition law.

Expertise